In order to understand how well your Tiqets efforts are paying off, it’s important to better understand how you perform. In order to help you, we have defined relevant metrics which can help you to analyse and optimize your business.
Date range: You can choose a time frame for which you want to see your Traffic Performance. If you don't choose a time period, the default setting will display data for the month so far.
Sitebrand: Name of sitebrand that your user was exposed to upon entrance to Tiqets.com. If you want more information on how you can set up sitebrands in your portal, check this article.
Source tool: Type of source tool you have integrated on your website. This can be a link, discovery/availability widget, or a booking engine widget. Check out the tools section in your affiliate portal to see all the tools which we offer.
#Users: This figure shows the total number of unique users with an entrance on the Tiqets.com domain, during the date range specified in the filters (by default this will display data for the month so far).
If you would like to know what the click-through rate of your website is, you can divide the #Users by the number of total users on your own website within a specific timeframe. (To see the number of total users on your own website, please refer to your own analytic tools.)
The higher the click-through rate, the more intent there is to buy the promoted product.
#Users with Orders: View the number of unique users who placed an order after an entrance onto the Tiqets.com domain from your website.
An order can consist of multiple entrance tickets. For example, you travel with your partner and make one order for two tickets.
The #Users with Orders also contain users with orders that were later revoked. Please note that Tiqets only pays when the customer has actually experienced the activity.
Conversion Rate: This explains how often your users, who have clicked on a widget, have also created an actual order. This tells you how attractive a promoted venue/product is for your audience to purchase.
Commission ex VAT: This explains the total estimated commission excluding VAT coming from the specific campaign.
Commission per User: The commission which you earn per user who lands on Tiqets.com via your website. As per the example above, if you have 1,948 users of which 272 created an order for a total commission of 2485.78 euros, your commission per user is 2,485.78/1,948= 1.28 euro (ex VAT)
Performance per: Source tool, Landing page entity, Landing page type, or Sitebrand
These figures show the number of unique users who had an entrance on the Tiqets.com domain from your website within the specified date range, split by the type of source tools they interacted with/the landing page (type) they landed on, or the sitebrand of your website.
If you use multiple different source tools on your website and the same visitor enters the Tiqets.com domain through a click on e.g. a discovery tool, followed by a click on a link, the same user will be counted toward both tools. If that user ends up making a purchase, the conversion is counted toward the last entrance. In this case, it would be counted toward the click on the link as it was the most recent entrance before the order was placed.
Entity type: This is the type of landing page on which the user lands when they click on one of your tools such as product, venue, bundle or bookingDetails (as shown in the pictured example above).
Sometimes, your user lands on a product page, for example Roma Pass, but actually books a bundle, for example Vatican Museums + Colosseum. In this case, the user will be counted as a #Users for the product Roma Pass, but the actual order is registered under the bundle Vatican Museums + Colosseum.
Entity name: Full name of the entity as it is on Tiqets.com, for example Colosseum, Roman Forum & Palatine Hill: Priority Entrance; Vatican Museums + Colosseum; and Roma Pass as per the example above.
Entity ID: This is the number which you see in the URL of the page which your user lands on. In the below example, the Entity ID=2867
Campaign: You can set a campaign through a UTM parameter in your affiliate portal. It allows you to understand #Users, #Users with Orders, conversation rate, and commission per user per traffic source which you have integrated.
It is advised that you use the campaign parameter to understand performance of specific campaigns you run, or placements on your website. For more information on how to use the campaign parameter field, check this article.